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Strategies for Scheduling Social Media Posts on Facebook and Twitter
If you are trying to manage a consistent social media campaign, chances are you are posting on Facebook and Twitter every day. While it may seem overwhelming to complete such a task, it is important to...
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Socialympics: How Social Media will Change the Olympics
Summer is officially here, and this summer happens to be an extra special season for billions around the world. This is the summer of the 2012 Olympics in London, a time where countries join together...
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How to Integrate Reviews and Testimonials into your Social Media Marketing...
User reviews play an extremely important role in the marketing strategies of all businesses. A recent report found that 97% of consumers who make an online purchase based on a review find the review to...
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User-Generated Campaigns: A New Form of Marketing
There was a time, as little as 5-10 years ago, when marketing campaigns had a one-way flow. The company told the consumer what they were supposed to like and that was the end of it. However, we are no...
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How to Create a Social Media Strategy in Six Steps
Just like businesses have a strategy when going into a meeting, they should also have a strategy when it comes to their social media. You wouldn’t go into a meeting with one client unprepared, so why...
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PMC in the Press for Social Wellness Month: The Importance of Building Social...
Progressive Media Concepts recently had the opportunity to write an article for Westchester Networking for Professionals. Each month, WNFP highlights different events for businesses to write about....
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Social Media Spotlight: Bus2alps
For this edition of the Social Media Spotlight, PMC is proud to introduce Bus2alps! Bus2alps is the largest tour operator for primarily American students studying abroad in Europe. They have recently...
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How to Get Twitter’s New Profile Design
Social media sites seem to be changing their layouts and features constantly. Recently, Twitter made a few changes to its format. Its most obvious change is the header image on each profile, which is...
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Should You Hire a Social Media Marketing Consultant?
Do you find yourself thinking that you know how to post to Twitter and Facebook, but you just don’t know where to start? Do you constantly get frustrated because you have all of these wonderful...
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Why You Need to Create Visual Content for Your Social Media Sites
It’s no revelation that your brand needs to be a part of the visual content revolution. Social media users and consumers love photos. Photos are liked twice as much as a plain text update on Facebook....
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